What It Really Takes to Be a Nurse Content Creator: My 14+ Hour Days
Hey love,
Ever wondered what it’s like being a nurse creator? What you usually see online are those quick, polished videos, but what happens before and after is where the real work is. On some days, I spend over 14 hours dedicated solely to creating content, and that’s what I want to break down for you.
My day usually starts pretty early. Before I even think about filming, I spend some time preparing my space. This means making sure my lighting is just right, my background is clean, and the setup feels professional but also comfortable and true to who I am. Whether I’m in scrubs or casual wear, I want everything to look intentional. Setting up is such a vital part of the process because it creates an environment where I can focus and teach clearly. It’s not just about looking good on camera; it’s about creating a space that helps me be at my best.
Once everything is in place, I jump straight into filming. This part of my day is intense. I record multiple videos back-to-back—short, focused clips that break down complex nursing concepts, share study tips, or offer motivation to my fellow nurses and students. Each video is usually only 15 to 30 seconds long, but getting it just right often means multiple takes. I’m constantly thinking about how to deliver the information clearly and engagingly. It can get tiring, but I try to keep my energy up because I know how important this content is for the people who watch it.
Around midday, I make sure to pause and take a real break. This isn’t just a quick bite while scrolling through my phone; I take time to eat properly, stretch, maybe step outside for some fresh air or just breathe for a few minutes. Self-care during the workday is something I’ve learned to prioritize because I’ve seen how easy it is to burn out when you’re constantly pushing. Taking these breaks helps me reset so I can come back with fresh energy and focus.
After my break, it’s back to filming more content. I dive into another round of video shoots, delivering everything from clinical advice to personal encouragement. Even though it’s a lot of work and sometimes physically exhausting, I remind myself why I do this. It’s about empowering nurses and nursing students everywhere, making learning more accessible and less intimidating. The work feels meaningful, and that helps me push through the long hours.
When I finally finish filming, I spend some time wrapping things up. I turn off the lights, pack up my filming gear, and tidy my space. This part is important to me because it helps me set clear boundaries between work and personal life. Content creation can easily take over your day if you let it, so I’m intentional about stopping when my work for the day is done. After a long day of filming, I make sure to disconnect, relax, and recharge for the next day. Protecting my mental health and wellbeing has become non-negotiable.
Being a nurse content creator is more than just a side hustle or a job—it’s a mission and a passion. I want to share the knowledge and experiences I’ve gained over the years to make
nursing education easier and to support others on their own journeys. It’s not always glamorous, and some days are definitely more challenging than others. But when I get messages from students who’ve passed their exams thanks to my content or nurses who tell me I’ve inspired them, it makes every long hour worth it.
If you’re thinking about starting your own content creation journey or if you’re already on this path, my advice is this: be intentional about your space and your schedule. Pace yourself and never forget to care for yourself along the way. The work is hard, but with discipline and heart, it’s incredibly rewarding.
Thanks for being here with me on this journey. I’m grateful for every one of you, and I’m excited to keep sharing and growing together.
With love,
Sugar
